StreetXSW

A week after launching the StreetXSW project on Kickstarter I am canceling the campaign. Despite a strong response, and getting featured by the Kickstarter staff, I realized very soon that the project was not doing what I had hoped. People loved the video and concept but where not clear on what exactly the campaign was for. Some people were also reacting negatively to the rewards.

I could try to address these issues by adding more rewards, modifying the video or the project description but I didn’t feel that would correct the underlying problem of the campaign. I was trying to use Kickstarter to help me finish a project that still needed a lot of work.  

Ideally I should have launched a few months ago in order to get the project off the ground or I could have launched at the end to help finish the project. Launching in the middle created confusion and the project failed to get the traction it needed. 

StreetXSW is not dead

Through this experience I realized that I have to take the project a lot further before launching on Kickstarter. So I will continue to work on this on my own and relaunch sometime in the summer. I plan to go to SXSW, shoot the festival and create something very special from the images I capture.

Obviously this is a bit disappointing but I’m very motivated to do this project and make it the best I possibly can. The good news is that it gives me the opportunity to do some of the things I didn’t get to do the first time round, like updating this site more frequently.

I hope you follow along because I think something special will come out of all of this.

Nelson